JacobsWyper Architecture is an architecture firm in Philadelphia who did not settle for three decades of success. Reaching such a milestone would lead some to rest on their laurels; not JacobsWyper. Instead, they looked forward to expanding to new areas and clients. All while attracting a new generation of architects to join them in their mission to affect change. Working with a brand strategist provided them with a method for success to reach their goals. Kellogg & Partners developed a plan addressing their unique challenges with adaptable ways to cultivate fresh relationships, appeal to new talent, and flourish in the decades to come.
Mauboussin, after a successful rebound in France and other countries around the world, had revenues of E69 million in 2012 – compared to E12 million in 2002 when Alain Némarq took over one of the world’s most prestigious jewelry houses and modernize it with new product and new marketing initiatives. At first, it was not obvious that Némarq was the man for the job at Mauboussin coming from his fashion industry experience, but he had fresh ideas. Mauboussin became profitable in 2006 with ideas that Némarq implemented that included a very revolutionary advertising strategy: advertising in the Paris metro stations to grab the attention of every demographic level.
Crystal Pharmatech, a technology-driven Contract Research Organization (CRO) focusing on materials science and engineering for drug development, wanted to build on their good reputation. After two years of operations, they were ready to expand their client base. In 2012, Crystal Pharmatech enlisted the assistance of Kellogg & Partners to help further establish and promote their place in the CRO community. Now with a unique branding strategy, they are able to meet the demands of growing market.