Marketing & Communications

• Content development (review and revision)  
• Market Research 
• Market Analysis, Opportunities, Competition, Goals
• Key Messaging and Press Kit Development
• Management and coordination of comms and marketing agencies to regulate consistent messaging
• Supplier & Distribution Expansion   
• Business Development Opportunities

 
Integrated Communications

• Media Relations
• Social Media
• Email Marketing
• Website Integration
• Influencer Marketing

Trade Education

• Trade awareness and engagement
• Education of staff

 
Events

• Proprietary Events (planned and opportunistic)
• Sponsored Events (fee and no fee; product donation)
• Consumer Trial Opportunities (on premise)

 
Virtual Tastings for Wine and Spirits

• Develop and implement virtual tastings (BTB, BTC)
• Sommelier selection based on need and budget
• Mixologist selection based on need and budget

Wine Clubs 

• Organization and execution with membership benefits ideation

 
Ambassador Programming

• Representation at trade events
• Distributor trainings and sales meeting presentations
• Trade and consumer seminar development and execution
• Wine dinner organization and hosting (trade and consumer)
• Cocktail  

 
Import-Export Oversight

• Direct coordination with local and national importers, distributors
• Development of sales goals and allocations by wine and by market
• Oversight of OCM budgets, implementations, reporting

 
Travel Coordination

• Distributor and account incentive trip planning and hosting
• Coordinating and leading of account, distributor, media visits
• Management of engagement and meetings at trade shows