Kellogg & Partners
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Wine Representation

Marketing & Communications
  • Content development (review and revision)  
  • Market Research 
  • Market Analysis, Opportunities, Competition, Goals
  • Key Messaging and Press Kit Development
  • Management and coordination of comms and marketing agencies to regulate consistent messaging
  • Supplier & Distribution Expansion   
  • Business Development Opportunities
 
Integrated Communications
  • Media Relations
  • Social Media
  • Email Marketing
  • Website Integration
  • Influencer Marketing

Trade Education
  • Trade awareness and engagement
  • Education of staff
 
Events
  • Proprietary Events (planned and opportunistic)
  • Sponsored Events (fee and no fee; product donation)
  • Consumer Trial Opportunities (on premise)
 
Virtual Tastings for Wine and Spirits
  • Develop and implement virtual tastings (BTB, BTC)
  • Sommelier selection based on need and budget
  • Mixologist selection based on need and budget
Wine Clubs 
  • Organization and execution with membership benefits ideation
 
Ambassador Programming
  • Representation at trade events
  • Distributor trainings and sales meeting presentations
  • Trade and consumer seminar development and execution
  • Wine dinner organization and hosting (trade and consumer)
  • Cocktail  
 
Import-Export Oversight
  • Direct coordination with local and national importers, distributors
  • Development of sales goals and allocations by wine and by market
  • Oversight of OCM budgets, implementations, reporting
 
Travel Coordination
  • Distributor and account incentive trip planning and hosting
  • Coordinating and leading of account, distributor, media visits
  • Management of engagement and meetings at trade shows
  • Home
  • Services
  • Wine Representation
  • Jewelry Representation
  • Case Studies
    • JacobsWyper Architects
    • Mauboussin